Our Background

The Origins of DecalGirl

So two decades ago, a freshly graduated elementary school teacher (Amanda) and her web developer husband (me) started dabbling with making high-resolution full-color decals. That's where the name came from - she's a girl, and she made decals... get it?

Anyway, one day late in the spring 2003, we had the crazy idea to make a pre-cut, full-color decal for our Xbox. No more black plastic - it looked great! She was struggling to find a teaching job, and we figured she could make a little selling these to supplement her part-time job and take the pressure off her.

So the basement operation was born, and before you know it we had one full-time employee. Then another. Then another. At one point, DecalGirl took over the whole basement and two other rooms in the house so we opted to move to our first commercial location.

That was 20 years ago - we grew, moved to bigger and bigger spaces, employing about 20 people at the industry peak. We've shipped millions and millions of orders around the world, but we didn't want investors to shift the focus from quality and customer service.

A few years back, we decided to downsize, and have scaled back to a core team of 6 people (plus me, but I've got a full-time gig elsewhere). This let us keep the focus on the product and customer, while keeping the lights on and food on the tables for our team.

We work with artists around the world and have dabbled in licensing with a select few brands like Disney, Mossy Oak, MotoGP, US Army, US Marine Corps, US Navy and more. A few years back, we started doing cases too - because we're all about the gadgets and some people need more than a skin for their phones (which seem to fall out of their hands with alarming regularity). We're just as particular about our case quality and fitment... we don't sell something unless we'd use it ourselves.